Lamborghini – Feels Italian Wherever You Are

Know Italians, and you know this posture..! Two Guardsmen in London, with a London taxi just in the shot for confirmation, in suitably Italian pose.

I work in marketing and often search through Google to find inspiration from campaigns created by large brands, which have the budgets to be creative. I guess here, and the idea is that if you have a Lamborghini, it’s going to bring the Italian out of you no matter where you are.

It reminds me of the scene in Gumball Rally, when Raúl Juliá says, as he gets into the Ferrari Daytona, “What’s behind me…is not important.” And then roars off down 5th Avenue, cue roll the start credits of the film.

Great advertising from Lamborghini, with two more to come…